Into the era of telco agility – feel the burn, get the rush
Agility has been an over-used word in telecoms, but its true meaning focuses on the speed at which direction can be changed and actions taken. For telcos, that means the […]
GSMA Intelligence
The art of persuasion – Part 1: Why branding and thought-leadership will be essential to capture the telco B2B opportunity
In the first of a new series of articles by telecoms writer Stewart Baines on telcos’ often unsuccessful marketing initiatives, we assess how mistakes can be avoided in addressing current […]