Wholesale is the next blue ocean for CSPs
Communication service providers (CSPs) are sitting with an uneasy sense that the well is running dry. The glow has worn off from the era of abundance that was once the […]
B2B
The art of persuasion – Part 1: Why branding and thought-leadership will be essential to capture the telco B2B opportunity
In the first of a new series of articles by telecoms writer Stewart Baines on telcos’ often unsuccessful marketing initiatives, we assess how mistakes can be avoided in addressing current […]
The art of persuasion – Part 2: Why do telco get lost on the digital user journey?
In the second part of our series on telco marketing by telecoms writer Stewart Baines, we take a longer look at how telcos get their marketing wrong when they target […]